“HISPANIC FRIENDLY” is
a proprietary program developed by The Hispanic Solution, LLC, through
which a comprehensive assessment of your business is conducted, areas
of improvement are identified and practical solutions are recommended
to optimize your overall interaction with individuals of Hispanic
heritage.
Executive Involvement
We
facilitate top executive workshops where diversity related topics are
openly discussed and participants are encouraged to express their views
and concerns.
Many myths and misconceptions about the Hispanic population are clarified with factual information.
Human Resources
Employees
and supervisors are educated on issues related to Latino culture in
order for them to better interact with Hispanics employees and/or
clients. Customized language training programs are developed to meet the communication needs of your staff.
Facilities & Procedures
Facilities
and operational procedures are assessed to determine language and
cultural barriers that may keep Hispanic customers from conducting
business effectively.
Products & Services
Products
and services are reviewed to confirm their relevance to the Hispanic market. Recommendations for new products or enhancement of existing
services are provided in relation to Hispanic cultural preferences and
consumer perspectives.
Marketing
Advertising
and promotional strategies are created to guarantee that the message
will be delivered in a manner that is culturally and linguistically
appropriate; and that the media selected are the correct ones in order to
optimize the return on every dollar invested.
Public Relations & Community Involvement
Public relations strategies are developed to communicate company information.
National and local Hispanic organizations and events are identified and evaluated to determine the appropriate level of corporate involvement as well as sponsorship opportunities.
